Megan Francoeur

In this cinematic spot, Lionel Messi enters a dimly lit space lined with what appear to be theater curtains, which are revealed to be Budweiser shipping containers. Reflecting on his own World Cup victory, he watches projected footage of women’s national teams in action. As he kicks a ball towards the projection, it seamlessly transitions into live gameplay, symbolizing the passing of greatness. The ad concludes with Messi stating, “Greatness is hers to take," followed by the tagline, "Who will bring home the Bud?”

Role

Music Supervisor

For

Wieden+Kennedy​ x SAS

Type

National Commercial Campaign